Understand what's driving performance, decide where to invest, and identify where AI can save time or improve how your business works. Get experienced, hands-on support, from your first question to a working solution.
Bring one business question. Leave with a clear next step.
20+ years of data leadership serving Fortune 500 brands, mid-sized companies and startups.
Sohum AI starts with the decisions that matter to your business. We combine business analytics, rigorous measurement and practical AI to answer them, then help you put those answers to work.
Solve one specific problem, or build a lasting data capability. Either way, we work alongside your team.
Start with any one. Each builds on the others: clear metrics show how your business is performing, sound evidence shows where to invest, and both help you choose AI projects worth the effort.
One trusted view of performance, built around your decisions.
We connect your data, define the metrics that matter and build reporting your team uses with confidence.
Know what works before you invest more.
Sales rising after a campaign doesn't prove the campaign worked. We design experiments and causal models that estimate true impact, with honest uncertainty.
AI products and tools built around a real business need.
From picking the right use case to shipping agents, copilots and AI-powered features that work with your data, and proving they pay off.
We advise from experience. Our own products keep us honest about what it takes to ship AI that people rely on.
An agentic AI for growth-stage startups and small businesses. It supports campaign strategy, content generation and performance optimization with minimal human oversight.
What it means for you: we know how to put agents to work on marketing, with measurement built in.
An autonomous AI recruiter. It runs proctored AI interviews, screens and scores every resume against the job description, and moves candidates through a smart pipeline for talent teams and recruitment vendors.
What it means for you: we ship full production AI platforms, from scoring models and agents to workflows, dashboards and admin controls.
Start small and expand only when the value is clear.
30 minutes on one business challenge. We look at your current approach and where analytics or AI could help.
For: anyone with a question and data to answer it
A defined scope with a clear deliverable: a measurement study, a KPI framework, a dashboard or an AI pilot.
For: a specific decision or build
An experienced leader who sets priorities, guides hiring and vendors, and turns ambition into a realistic roadmap.
For: building or strengthening a data function
Analytics, applied data science, causal inference and agentic AI, with hands-on agent-building labs.
For: executive briefings and team bootcamps
We agree on the question, what a good answer looks like and what you'll do with it.
We audit what you have, fill the gaps and set shared definitions.
We run the analysis, experiment or AI build that fits the question.
Your team understands the result and can keep using it.
More than 20 years of data leadership serving Fortune 500 brands, including building and leading teams of 30+ people.
Two decades of retail, e-commerce and entrepreneurship keep the analysis tied to customers, margins and execution.
We separate evidence from assumptions, state uncertainty plainly and choose methods that fit the decision.
We teach as we build, so your team understands what we create and can keep using it after we step back.
Co-Founder
AJ is a seasoned data science and analytics leader with over 20 years of experience using advanced analytics and AI models to drive growth and innovation. He specializes in high-impact data products and marketing and business solutions that empower strategic decision-making across startups, mid-sized companies and Fortune 500 enterprises.
Co-Founder
With over two decades as a retail e-commerce leader and entrepreneur, April is a data scientist and strategist known for a sharp, data-driven approach to complex challenges. She has built business solutions across apparel, collectibles and education.
Bring a growth question, a measurement challenge or an AI idea. We'll explore a practical next step together.
Book a free 30-minute consultation